WHY ARE PROFESSIONAL PHOTOGRAPHS ESSENTIAL ?
In my experience one of the most important things that will set your property out from others are clever photographs. When a buyer is looking online or in some other location, photographs draw their attention. Is this shallow? Well, yes and no.
Indeed, the real estate world has its own lexicon of terms that don’t really mean what they say and are the basis for some misunderstandings on the side of the potential buyer. For instance, a “cozy” home is a real estate methodology for saying a property is small! The question, of course, is how small are we talking? This is why photographs are key to your marketing efforts.
In the view of most buyers, the initial proof in the pudding is in photographs. Almost nobody really believes any of the adjectives used in real estate advertisements. Frankly, they words could mean anything. In practical terms, buyers don’t believe your words, but do believe your photographs.
You would be shocked how many people put little or no effort into the photographs of their property. As an old commercial slogan stated – Image is everything or a picture says more than thousand words !
A shallow statement, but true. Your photographs represent the first curb appeal impression buyers will get of your property.
This means you need to strongly consider hiring a professional photographer to take the photographs. They understand lighting, angles and so on. It may sound like an unnecessary expense, but it can be the difference between a sale and sitting on the market for month after month.
Please contact me for your “photo checklist” on how to get started BEFORE the photos will be taken.
In my experience one of the most important things that will set your property out from others are clever photographs. When a buyer is looking online or in some other location, photographs draw their attention. Is this shallow? Well, yes and no.
Indeed, the real estate world has its own lexicon of terms that don’t really mean what they say and are the basis for some misunderstandings on the side of the potential buyer. For instance, a “cozy” home is a real estate methodology for saying a property is small! The question, of course, is how small are we talking? This is why photographs are key to your marketing efforts.
In the view of most buyers, the initial proof in the pudding is in photographs. Almost nobody really believes any of the adjectives used in real estate advertisements. Frankly, they words could mean anything. In practical terms, buyers don’t believe your words, but do believe your photographs.
You would be shocked how many people put little or no effort into the photographs of their property. As an old commercial slogan stated – Image is everything or a picture says more than thousand words !
A shallow statement, but true. Your photographs represent the first curb appeal impression buyers will get of your property.
This means you need to strongly consider hiring a professional photographer to take the photographs. They understand lighting, angles and so on. It may sound like an unnecessary expense, but it can be the difference between a sale and sitting on the market for month after month.
Please contact me for your “photo checklist” on how to get started BEFORE the photos will be taken.
RSS Feed
